Ed #6: Six Tips to Extract Max Value From Survey Responses
Hello Reader, What you do with that VOC makes or breaks the effectiveness of your copy. Here are 6 quick tips to help you collate VOC in a manner that surfaces the insights you need to get cracking on that compelling headline, ad copy, landing page, or email. If you're writing long-form articles, this exercise will help you get to the very nub of the problem and, therefore, communicate the solution(s) with clarity.
Don't summarize or "clean up" the language. The exact words customers use, including typos, rambling sentences, imperfect grammar, often become your best headlines, hooks, and CTAs. 2. Tag responses by customer segment Tag responses by company size, use case, industry, customer lifetime value, and purchase tier. For example:
3. Record follow-up interviews with interesting respondents (if they're willing) When someone gives a particularly detailed or emotional response, reply and ask if they'd be willing to chat for 15 minutes. These conversations uncover even richer language. 4. Use survey responses as social proof. For example, if a survey answer is: "I was spending 6 hours a week on invoicing and honestly considering hiring someone just for that. Now it takes me 45 minutes." Your testimonial could be: "From 6 hours to 45 minutes to invoice - and I didn't have to hire anyone!" Run brief tests to optimize for the following:
It helps to track answer quality and completion rates apart from response count. 6. Close the loop. Write back to respondents with a "thank you!" email and tell them how you used their feedback. This builds goodwill and encourages future participation. For instance, |
Satabdi
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