Ed #5: "Forget 'How Satisfied Are You?' Ask This Question Instead"
Hello Reader, If you ask surface-level questions like "How satisfied are you?" you'll get surface-level answers. You're looking for specific words, phrases, and emotional triggers your customers use when they're not trying to impress someone. 2. Expectation question: "What were you hoping to find when you signed up for this/bought this?"The answer reveals desired outcomes and ideal state language. What is the transformation that your audience is seeking? You'll find it in this response. Customers don't want your product or service. They want the after-state. Their answers to this question reveals how they picture success. For example: If you look closely, you'll see that customers rarely describe features. They describe feelings, time savings, or confidence gains. 3. Obstacle question: "Was there anything that made you hesitate before picking us?"This question surfaces objections and anxieties you can address in copy. It educates you about the doubt spiral that happens before purchase. Most customers have some moments of hesitation. Understanding what they're worried about gives you hints on what to address in your messaging. For example: 4. Comparison question: "What made you choose us over other options?"This tells you what differentiators matter most to customers using their words, not yours. You may think you know what sets you apart, but your customers will tell you what actually moved the needle for them. Often, customers do not choose you for your flashiest feature. They should be choosing you for something simple that you take for granted, such as flexible pricing or responsive support. 5. Transformation question: "How has your day-to-day changed since you started using our product/services?" These become your most compelling marketing messages because they're grounded in real customer experience, not marketing theory. 6. Alternative question: "If we didn't exist, what would you be doing instead?" |
Satabdi
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